Mom-and-pop businesses work because there’s mom and there’s pop. If you’re running a conference where you expect one or two people to arrive every few minutes, hiring someone to check them in is a pretty obvious move.īut if you expect five or six people at a time, you’ll need to hire at least that many people or it all backs up.īut what about the big convention where thousands of people might arrive at once? In that case, your Big O problem requires you to do away with the check-in altogether and have people do their check-in online, in advance. ![]() But running a food bank gets exponentially more difficult when your inputs and outputs increase. ![]() Running a podcast app doesn’t get more difficult if you list more podcasts or have more users. In computer science, Big-O notation is a way of talking about what happens to a solution method when the inputs start to increase.įor example, sorting numbers is an easy problem when there are only five or six, but when you have to sort 5,000, a totally different algorithm is needed.īusiness models have this baked in. The reason Santa is a problem is that sooner or later, reality arrives. Calm conversations that touch a nerve often become heated debates.The rationale for the core beliefs of the echo chamber changes when insurmountable reality can’t be avoided.Isolation from contrary facts or opinions is celebrated as an admirable trait.It’s considered unpopular, weak or even immoral to change your mind.When leaders seek to gain power and profit by organizing and maintaining an echo chamber, it begins to have negative side effects. The tooth fairy myth is a fairly benign myth, but, like Santa, it’s mostly reserved for kids. The resilience of the cultural norm happens as a result of insulation from reasoned discourse and is amplified by threats to status or affiliation. ![]() We support an echo chamber when we can gain status or find tribal affiliation by adhering to its rules. It can happen to sports and music fans, to investors, to companies that have confidence in their view of the world, or to social or political gatherings. An echo chamber is created by a marketer to assemble a group of people who are insulated from conventional discourse.
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