![]() ![]() It’s also an opportunity for older brands to take “a shortcut to cool by partnering with brands with prestige,” says Fawkes. You may not be able to do a guerilla stunt in Times Square, but you might get a blogger to write about it or an influencer to share a picture on Instagram.” “These are PR or ad agencies looking for cheap wins. Latching on to such lesser-known holidays as well as rolling out stunt products has been a symptom of the pandemic, says PSFK founder Piers Fawkes. Kraft’s offering, which is available online and at Van Leeuwen Ice Cream locations in Houston, Los Angeles and New York, was created in honor of National Macaroni & Cheese Day. “They’re not just competing with other consumer packaged goods companies, but also fitness brands and Netflix. I thought I’d seen it all,” says Karen Freberg, professor of strategic communications at the University of Louisville. I just finished a social media book where I had written about French’s mustard limited-edition ice cream pop-up. We’ve already seen unlikely partnerships come to pass that include Peeps-flavored Pepsi, Chipotle-inspired Elf cosmetics, Goldfish Frank’s RedHot crackers and Enviro-logs that smell like KFC’s chicken recipe.īecause these unexpected partnerships are now so common, “the bar is getting higher and higher for shock-value limited-edition items. This cheesy pasta-flavored ice cream joins a flurry of April Fool’s Day-worthy co-branding efforts a la Velveeta’s luxury skincare products.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |